Social media marketing is using social platforms to connect with your audience, grow your brand, promote your products and achieve business goals. But unlike traditional ads on TV, magazines, billboards and other media, it’s about two-way dialogue rather than one-way messaging….
What is Affiliate Marketing? – How it Works?
In affiliate marketing, affiliates, or independent marketing partners, promote a brand’s products or services in exchange for a commission on each website visitor, lead, or sale they generate. A brand may work with several parties in their affiliate marketing strategy, including:…
Search Engine Marketing (SEM).
Search engine marketing is the process of using paid advertising to make a business’s products or services visible on search engine results pages (SERPs). When a user types in a specific keyword, SEM allows a company to appear as a top…
Search Engine Optimization (SEO).
Start SEO with a well-designed website : Before diving into your website needs, it’s important to understand how your website interacts with search engines. Search engines function using helpers called search engine crawlers. To understand SEO, it’s essential to know what…
What is Email Marketing?
Email marketing uses email as a tool to promote a company’s products or services and foster customer loyalty. It’s a direct and digital marketing strategy designed to inform and engage people on your email list — whether that’s by promoting products,…