Automation isn’t the goal. Revenue is :
The best marketing teams aren’t chasing automation for their own sake. They’re building connected systems that:
- Unify sales and marketing around the same revenue targets.
- Personalize every experience across every channel.
- Give leadership a clear line of sight into performance and ROI.
And they’re doing it fast — and at scale. Across 14–23 person buying groups.
That’s why 5,000+ global organizations use Marketo Engage as their system of record for demand generation.
What enterprise marketing automation actually looks like :
Marketing automation isn’t just about outbound execution — it’s about orchestrating meaningful customer journeys across channels, personas, and funnel stages. Marketo Engage helps enterprise teams design and deliver connected experiences that reflect how B2B buyers behave today — across every stage, channel, and buying role.
Orchestrate engagement across the full buying group :
- Support digital-first buying journeys with real-time, self-directed engagement options across web, mobile, and chat.
- Use AI to build predictive audiences and dynamically adjust targeting.
- Trigger nurture programs for known and anonymous users across web, email, events, chat, and paid.
- Scale your ABM programs without compromising relevance.
Workflows that move faster than your sales team :
Marketo Engage automatically scores and routes leads and accounts based on behavior, profile, and sales-readiness — all in real time.
- Let sales know which accounts are hot and what content they’ve engaged with.
- Launch cloned campaigns with pre-approved assets in minutes, not days.
- Sync marketing activity directly into CRM for full visibility.
Attribution that goes beyond lead source :
- Use AI-powered insights to uncover optimization opportunities and continuously improve performance — not just prove impact.
- See which campaigns actually drive revenue.
- Justify budget with lead-to-opportunity-to-win reporting.
- Optimize spend in time to impact this quarter, not next.
AI that scales personalization, not just novelty :
- Equip sales with AI-powered summaries and assisted responses from Adobe Dynamic Chat to accelerate conversion from conversation to close.
- Deliver predictive content across web, email, and chat.
- Use dynamic tokens and segmentation for 1:1 personalization at scale.
- Embed AI-powered chat into landing pages to convert leads in-session.
Marketo Engage: Built for scale, speed, and revenue :
Data unification and segmentation.
- Leverage governance features like workspaces, partitions, and data access controls to support compliance across teams, regions, and business units.
Campaign scale and operational efficiency.
- Clone entire campaign programs across global teams.
- Centralize execution in a marketing center of excellence (COE).
Sales and marketing partnership.
- Sales Insight surfaces marketing activity in CRM.
- Automated lead scoring, routing, and prioritization.
- Shared metrics to align GTM teams.
What happens when you get automation right?
- A real estate technology provider launched 36x more campaigns after switching to Marketo Engage.
- A consumer lending brand saw a 67% lift in MQL conversions and 24% more new names.
- A global healthcare enterprise aligned 10,000 sellers with marketing to engage accounts with the right message, in the right context.
- A multinational financial institution drove a 16:1 ROI on re-engagement programs.
These aren’t just productivity wins. They’re revenue outcomes.
