Mobile App Optimization : Personalize how your experiences display on customers’ mobile app screens and user flows using server-side flags to deliver content, pop-ups, app overlays, and feature rollouts. Code-based app experiences. Compose and deliver static (HTML, JSON) and dynamic content within…
What is Marketing Automation?
Automation isn’t the goal. Revenue is : The best marketing teams aren’t chasing automation for their own sake. They’re building connected systems that: Unify sales and marketing around the same revenue targets. Personalize every experience across every channel. Give leadership a…
What is Native Advertising?
Let’s begin with the basics by defining native advertising in the way we at NAI see it : “Native Advertising is paid content that matches the look, feel, and function of the media in which it appears.” Let’s unwrap that a…
What is Influencer Marketing?
Influencer marketing is a form of social media marketing in which businesses partner with influencers to promote their brand. It uses endorsements and product mentions from authoritative online influencers to get content in front of potential customers. A successful influencer marketing…