Paid media, often referred to as paid advertising or digital advertising, encompasses all forms of marketing where an advertiser pays to place content directly in front of a targeted audience. Paid media is different from owned media and earned media. Owned…
What is Video Marketing ?
Why your digital marketing strategy needs video content : Videos capture peoples’ attention like few other content marketing efforts can, and their prevalence online is only growing. Videos are easy to engage with, which makes them an ideal way to showcase…
What is Mobile Marketing?
Mobile App Optimization : Personalize how your experiences display on customers’ mobile app screens and user flows using server-side flags to deliver content, pop-ups, app overlays, and feature rollouts. Code-based app experiences. Compose and deliver static (HTML, JSON) and dynamic content within…
What is Marketing Automation?
Automation isn’t the goal. Revenue is : The best marketing teams aren’t chasing automation for their own sake. They’re building connected systems that: Unify sales and marketing around the same revenue targets. Personalize every experience across every channel. Give leadership a…
What is Native Advertising?
Let’s begin with the basics by defining native advertising in the way we at NAI see it : “Native Advertising is paid content that matches the look, feel, and function of the media in which it appears.” Let’s unwrap that a…
What is Influencer Marketing?
Influencer marketing is a form of social media marketing in which businesses partner with influencers to promote their brand. It uses endorsements and product mentions from authoritative online influencers to get content in front of potential customers. A successful influencer marketing…
What is a Social Media Marketing Strategy?
Social media marketing is using social platforms to connect with your audience, grow your brand, promote your products and achieve business goals. But unlike traditional ads on TV, magazines, billboards and other media, it’s about two-way dialogue rather than one-way messaging….
What is Affiliate Marketing? – How it Works?
In affiliate marketing, affiliates, or independent marketing partners, promote a brand’s products or services in exchange for a commission on each website visitor, lead, or sale they generate. A brand may work with several parties in their affiliate marketing strategy, including:…
Search Engine Marketing (SEM).
Search engine marketing is the process of using paid advertising to make a business’s products or services visible on search engine results pages (SERPs). When a user types in a specific keyword, SEM allows a company to appear as a top…
Search Engine Optimization (SEO).
Start SEO with a well-designed website : Before diving into your website needs, it’s important to understand how your website interacts with search engines. Search engines function using helpers called search engine crawlers. To understand SEO, it’s essential to know what…